MVP (Most Valuable Painting)

Jonas Lund
  • 04/11/2022
  • 2:00 PM EDT

MVP (Most Valuable Painting) is a new online participatory project by Jonas Lund, commissioned by Aorist. Questioning how we define the meaning of value in contemporary art across aesthetics, sales, engagement, and influence, MVP consists of 512 individual digital paintings that evolve and transform based on public reception, until they are acquired.

Once an MVP is sold and minted as an NFT, the visual properties of that work will determine the aesthetic evolution of the remaining works, which slowly optimize their features and composition to mimic the characteristics of the more desirable paintings.

Each MVP’s aesthetic outcome is determined by a fitness algorithm that tracks a range of factors, including each individual MVP’s performance in terms of likability and attention-grabbing potential, and considerations such as likes, clicks, and user engagement.

The series culminates with the Most Valuable Painting, which is ultimately influenced by the sales of the previous 511 MVPs; the last painting sold holds all the aesthetic value determined by viewer and collector preference.

Video
63 Unique with Draw Generations 2-64
MVP (Most Valuable Painting)
63 Unique with Draw Generations 2-64
  • Draw
  • Closed
Sold for
$384.00
Video
64 Unique with Draw Generations 65-128
MVP (Most Valuable Painting)
64 Unique with Draw Generations 65-128
  • Draw
  • Closed
Sold for
$512.00
Video
64 Unique with Draw Generations 129-192
MVP (Most Valuable Painting)
64 Unique with Draw Generations 129-192
  • Draw
  • Closed
Sold for
$640.00
Video
64 Unique with Draw Generations 193-256
MVP (Most Valuable Painting)
64 Unique with Draw Generations 193-256
  • Draw
  • Closed
Sold for
$768.00
Video
64 Unique with Draw Generations 257-320
MVP (Most Valuable Painting)
64 Unique with Draw Generations 257-320
  • Draw
  • Closed
Sold for
$896.00
Video
64 Unique with Draw Generations 321-384
MVP (Most Valuable Painting)
64 Unique with Draw Generations 321-384
  • Draw
  • Closed
Sold for
$1,024.00
Video
64 Unique with Draw Generations 385-448
MVP (Most Valuable Painting)
64 Unique with Draw Generations 385-448
  • Draw
  • Closed
Sold for
$1,280.00
Video
32 Unique with Draw Generations 449-480
MVP (Most Valuable Painting)
32 Unique with Draw Generations 449-480
  • Draw
Price
$1,792.00
Video
16 Unique with Draw Generations 481-496
MVP (Most Valuable Painting)
16 Unique with Draw Generations 481-496
  • Draw
Price
$2,816.00
Video
12 Unique with Draw Generations 497-508
MVP (Most Valuable Painting)
12 Unique with Draw Generations 497-508
  • Draw
Price
$4,864.00
Video
3 Unique with Draw Generations 509-511
MVP (Most Valuable Painting)
3 Unique with Draw Generations 509-511
  • Draw
Price
$7,936.00

Meet the artist

Jonas Lund

Jonas Lund

Born in 1984, Jonas Lund is a Swedish-born artist who is currently based between Amsterdam and Berlin. He received his MA from Piet Zwart Institute in 2013 and his BFA from Gerrit Rietvald Academy in 2009. Lund began his artistic career in 2012 with a residency at Eyebeam, the New York based technology centre. He is revered for his conceptual art which combines cutting-edge digital technology with critical commentary on contemporary networking systems and power structures. His work ranges from politically engaged installations that challenge institutions by commenting on the faults of the art market, especially concerning the common practice of ‘flipping art’. An example of Lund’s political engagement was his recent controversial exhibition at The Photographer’s Gallery in London (2019), titled ‘Operation Earnest Voice’ which aimed to reverse the decision of Brexit in England. In 2018, Lund pioneered his own crypto currency named the ‘Jonas Lund Token’ which functions as a platform for ‘voting shares’ in his artistic practice. This collaborative process gave birth to a new art form which Lund coined as ‘performance art capitalism’. Lund’s engaging work has been displayed on an international scale in galleries such as Galleria Bianconi in Milan, the Whitechapel gallery in London and the New Museum in New York.